Yahoo Enhances Search For Entertainment, Sports, News

A Netflix quick app will allow subscribers to add titles to their queue from Yahoo Search and results will include users Facebook friends photo albums and individual pictures.

Yahoo has introduced search enhancements that offer a broader selection of results when queries are related to entertainment, news or sports.
The latest improvements, introduced Thursday, are in line with the web portals focus on movies, celebrities and professionally created content. Yahoos leanings toward entertainment are how it hopes to differentiate itself from other search engines, particularly market leader Google.
Yahoos direction with the enhancements is evident in the addition of intelligent shortcuts for movies, musical artists, celebrities and news topics. The feature, located at the top of results, gives users the option of viewing results of specific categories, such as images, articles, videos, tweets, event listings and ratings. Yahoo also puts the purchase option front and center by providing links to purchase movie and concert tickets while searching.
Other new features include the introduction of what Yahoo says is the first of a series of quick apps for search. The new app lets Netflix subscribers add DVDs to their queue on the video subscription service without leaving Yahoo search. Netflix members also can watch movies and TV shows from Netflixs streaming video service.
Yahoo also is tying search results closer to social networks. User can find and view public photo albums and individual pictures from friends on Facebook and photo-sharing site Flickr.
Finally, Yahoo has released new versions of its search apps for the Apple iPhone and smartphones running Googles Android operating system. Yahoo says the apps deliver results faster and are better equipped to take advantage of the smartphones multimedia capabilities in displaying rich content on entertainment, finance and local topics.
The new features are available in the U.S. Yahoo plans to start rolling them out worldwide next year.
While Yahoo focuses on the interface layer, under the covers is Microsofts search engine. Microsoft is under contract to power search for Yahoo for 10 years, starting in August. The companies announced the pact in July 2009.
The deal has given Microsoft a major boost in the market. In August, the companys Bing search engine
surpassed Yahoo
to become the nations second largest behind Google, according to market watcher Nielsen. Yahoo went live with Microsoft search Aug. 24.
SEE ALSO:
Bing Overtakes Yahoo In Search
Yahoo Integrates Bing Search Results

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Yahoo Enhances Search For Entertainment, Sports, News