The Social Reality -- And How To Keep It Secure

Social media sites and other Web 2.0 technologies are now a fact of life in the enterprise

Companies need to accept that employees will spend at least part of their day on social networks like Facebook, Twitter, and LinkedIn, and need to adopt strategies and policies to manage and secure such activity rather than attempting to outlaw it, an expert who spoke Thursday at the Interop IT Conference and Expo in Las Vegas said.
The question isn’t whether to block or not to block said Ben Rothke, senior security consultant with British Telecom. “Blocking simply won’t work,” said Rothke, who noted that even conservative organizations, such as Boeing, have adopted Web 2.0 technologies as part of their marketing and communications strategies.
To boot, Fortune 500 companies like General Motors are driven millions of dollars in incremental sales through their Twitter and Facebook accounts. But as valuable as social media can be, it also presents security risks.
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The Social Reality -- And How To Keep It Secure