How to Get Consumers to Forgive You for a Breach

It starts with already-established trust, a new survey shows.

Want consumers to have a forgiving attitude toward privacy breaches? Start with a great brand and be proactive. Those are key lessons from the latest Consumer Attitudes Toward Data Privacy and Security Survey, released today.
The survey, conducted by Janrain, which specializes in customer identity and access management, found that nearly half of a total 1,000 consumers say theyd be willing to forgive a data breach if the company was transparent about the event and response.
Forgiveness doesnt necessarily translate into open data sharing, though. Seventy-one percent of respondents say they have downloaded software that helps protect their data privacy, and 66% say they believe the US government should enact legislation that is similar to the EUs GDPR.
More than half (59%) of respondents say that protecting personal data is a responsibility shared between consumers, business, and government, though more than one in 10 (12%) say that theyve given up on worrying about protecting their personal data because they believe hackers can get to anything they want.
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How to Get Consumers to Forgive You for a Breach