The Federal Trade Commission (FTC) has recently proposed new rules aimed at enhancing protections for childrens personal information online. The proposed rule changes are designed to update the Childrens Online Privacy Protection Act (COPPA), which governs the collection of personal information from children under the age of 13.
If the proposed rules are enacted, companies that collect personal information from children will face stricter requirements. For example, they may be required to obtain parental consent before collecting certain types of data, such as geolocation information or behavioral advertising data.
Data collection from children is a concern because young users may be more vulnerable to privacy violations and targeted marketing tactics. Without proper safeguards, childrens personal information could be exploited for commercial gain or used to create personalized ads that may not be appropriate for their age group.
COPPA, short for the Childrens Online Privacy Protection Act, is a federal law that requires websites and online services to obtain parental consent before collecting personal information from children under the age of 13.
The FTCs proposed rules include some exceptions for certain types of data collection, such as collecting IP addresses for the sole purpose of running online security measures.
Parents can take steps to protect their childrens privacy online, such as teaching them about online safety, setting privacy settings on devices and accounts, and monitoring their online activities.
The FTC will enforce the new rules through investigations, compliance reviews, and enforcement actions against companies that violate the rules. Penalties for non-compliance may include fines and other corrective actions.
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FTC suggests new regulations for gathering data from children.