The lawsuit against Facebook regarding Sponsored Stories began in 2011 when users claimed that their privacy rights were violated by the social media platform. Sponsored Stories were ads that used a users name and profile picture to promote products or services to their friends without their consent.
Facebook agreed to pay $20 million to settle the lawsuit and created a new tool that allows users to control how their names and information are used in ads. This tool gave users the option to opt-out of having their names and profile pictures included in Sponsored Stories.
This settlement set a precedent for online privacy rights and highlighted the importance of user consent in online advertising. It also led to changes in Facebooks advertising policies and practices to ensure that users have more control over how their information is used for advertising purposes.
Sponsored Stories were a type of ad on Facebook that used a users name and profile picture to promote a product or service to their friends. They appeared in the News Feed and were labeled as Sponsored to indicate that they were paid advertisements.
Users claimed that their privacy rights were violated because Facebook automatically included their names and profile pictures in Sponsored Stories without their explicit consent. This led to concerns about users control over their personal information and how it was being used for advertising purposes.
After the settlement, Facebook introduced a new tool that allowed users to control how their names and information were used in ads. Users now have the option to opt-out of having their names and profile pictures included in Sponsored Stories, giving them greater control over their privacy and online presence.
This settlement highlighted the need for transparency and user consent in online advertising. It emphasized the importance of respecting users privacy rights and ensuring that they have control over how their information is used for advertising purposes. It set a standard for ethical advertising practices on social media platforms.
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Facebook resolves lawsuit on Sponsored Stories.