Deepfake Quantum AI Investment Scam Pops Up on Facebook

A consumer finance journalist and television personality took to Twitter to warn his followers about advertisements using his name and face to scam victims.

Martin Lewis, a financial journalist and broadcaster, was recently seen promoting an investment scam on Facebook — though, in reality, the widely circulated advertisement was a deepfake video impersonation promoting a Quantum AI investment.
Lewis, who said he does not advertise or promote investments such as these, quickly took to social media to put things in order, debunking any assertion that he was behind such an ad.
WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE,
he tweeted
. This is frightening, its the first deepfake video scam Ive seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People [will] lose money and itll ruin lives.
In the video featuring the Lewis deepfake, Lewis is seen speaking beside an image of Elon Musk, stating, Elon Musk presented his new project in which he has already invested more than $3 billion. Musks new project opens up great investment opportunities for British citizens. The video of the deepfake bears a remarkable likeness to Lewis, believable enough to understand why he was so quick to set the record straight and urge his followers to ignore it.
These people are trying to pervert and destroy my reputation in order to steal money off vulnerable people,
he told the BBC
.
Meta was quick to
take down the ad
, according to a spokesperson, but the incident underscores how
deepfake technology is quickly advancing
.

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Deepfake Quantum AI Investment Scam Pops Up on Facebook