Breaches Can Crater Companies Stock by 5%

New Ponemon study shows how breaches can bring a companys stock price down by an average of 5% on the day of the incident.

Public companies that suffer a breach get hit with a double whammy of not only dealing with the attack but also face the prospect of their stock price falling an average of 5% on the day of the breach, according to a survey by the Ponemon Institute and commissioned by Centrify.
The study looked at a survey of 1,331 security and IT employees, senior level marketers and corporate communications professionals and consumers. Some 31% of customers affected by a publlic firms breach dropped their relationship with the company post-breach, resulting in a 7% customer churn rate.
Meanwhile, companies with an inadequate security posture encountered as much as a 7% stock drop on the day of the breach, and 120 days after the attack the stock did not regain its previous level before the breach.
Companies with a
high security posture
only encountered up to a 3% stock drop and were able to regain and move to higher levels 120 days after the attack.
Only 20% of CMOs and 5% of IT professionals indicate they would be concerned about the impact of a breach on the companys stock price.
Read more about the survey
here
.

Last News
▸ ArcSight prepares for future at user conference post HP acquisition. ◂ Discovered: 07/01/2025 Category: security	▸ Samsung Epic 4G: First To Use Media Hub ◂ Discovered: 07/01/2025 Category: security	▸ Many third-party software fails security tests ◂ Discovered: 07/01/2025 Category: security

**Cyber Security Categories**
Google Dorks Database	Exploits Vulnerability	Exploit Shellcodes

CVE List

Tools/Apps

News/Aarticles

Phishing Database

Deepfake Detection

Trends/Statistics & Live Infos

Tags:
Breaches Can Crater Companies Stock by 5%