Appthority Cuts Through Enterprise Mobility Chaos

Startup pitches its tech for simplifying mobile app and device management. Check out our video coverage from InformationWeek 500 and Valley View.

These are confusing times, not just because BYOD is wreaking havoc on IT, but because even the solutions that are supposed to bring about order are, apparently, no longer as relevant. Just consider what my colleague, Larry Seltzer writes over on BYTE:
MDM is dead,
he says; welcome to enterprise mobility management (EMM).
And the approaches to EMM are all over the map. Its not about the device, some companies say, its about the applications. Or its not about the applications, its about the data. Or its not about any of that, its about policy, its about choice, its about letting people do whatever they want, or, not letting them do anything they want. Whatever it actually is, its definitely no longer about simplicity.
Appthority is one of the newest, hottest darlings in enterprise mobility. Indeed, you name the subcategory, they claim to work with them. Its not just about BYOD, Appthoritys co-founder and CEO Anthony Bettini said on stage during our startup session at the
InformationWeek 500
conference a few weeks ago, its about BYOS (bring your own sword; or, if you like, bring your own software). After all, the problem is all of those apps coming onto the device, and onto the network, and into your corporate data environments.
Appthority screens each app, extracting its attributes--whether its actually malware, or whether its exhibiting particularly risky behavior (taking contact info, tracking location)--and lets administrators define fine-grained policies, which can then be enforced using MDM technology, for example. Appthority works not just with MDM technology, but also with enterprise app store technologies (like Apperian) and more.
You can watch two different versions of Appthoritys elevator pitch below--the first video embedded is from our
InformationWeek 500
conference. The second is a shorter pitch that the companys other co-founder and president Domingo Guerra presented on our latest episode of
Valley View
.
Make sure to tune into our
October
Valley View
, on October 24 at 11 a.m. Pacific Time, where well have more startups--including Taptera (enterprise mobile applications), Alteryx (big data), and Hearsay (social enterprise). Well also feature conversations with Cisco CEO John Chambers and Oracle president Mark Hurd, and feature a special report from CRN, exploring the
tech companies that milked U.S. stimulus dollars
. You can also
register for the October
Valley View
show
and have a chance to win some excellent gear.
Informationweek.com run-of-site player, used to publish article embedded videos via DCT. The same ads will be served on this player regardless of embed location.
Informationweek.com run-of-site player, used to publish article embedded videos via DCT. The same ads will be served on this player regardless of embed location.
Download the debut issue of InformationWeeks Must Reads, a compendium of our best recent coverage on enterprise mobility in our new easy-to-read and -navigate Web format. Included in this issue of
Must Reads
: 6 keys to a flexible mobile device management strategy; why you need an enterprise app store; and Google points to the future of mobile. (Free registration required.)

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Appthority Cuts Through Enterprise Mobility Chaos