Amazon Reportedly Prepping Android App Store

E-commerce leader would take on Googles Android Market, criticized by consumers and developers for its cumbersome checkout system.

The already crowded app store marketplace is expected to soon get another big player -- Amazon.com -- according to several published reports.
Amazon has targeted Googles Android phone market, in a move that would put Amazon in direct competition with Googles Android Market store. Android Market has more than 80,000 apps available and is growing rapidly, gaining on Apples iPhone store, which still has a wide lead in apps downloaded.
According to market research studies, Android Market, launched in August 2008, was slow to take off, stocking only 2,300 apps in March 2009, but by December of that year there were 20,000 available. By August 2010, there were more than 80,000 and the additions were gaining momentum.
Amazon would have an immediate advantage with an apps store, too, because its existing customer base is familiar with its checkout system. Googles checkout system is regarded as cumbersome by many consumers, and a study by location technology provider Skyhook found a high percentage
of developers
also complained about Googles checkout system. However, consummation of a deal between Google and PayPal, rumored for months to be in the works, would help Google Market more easily process Android owners apps acquisitions.
The Android app market has other attractions, including the fact that Google makes it relatively easy for developers to create applications for Android devices -- at least easier than app store standard bearer
Apple does
.
Amazon will hardly be alone in entering the app store business. Alcatel-Lucent is seeking to create a universal mobile applications platform. It recently
acquired OpenPlug
, which has created tools that allow mobile application developers to write an app once for use on any of the five major mobile operating systems -- Android, iPhone, Linux, Windows Mobile, and Symbian.
Another competitor -- a sort of app-app -- is Appolicious, which offers Android and iPhone applications. It is also an app itself, presenting reviews of apps. Many carriers and mobile phone providers also have their own app stores.
Amazon has declined to comment on the reports, although published reports suggest its app store will debut soon.
For Further Reading
Alcatel-Lucent Acquires OpenPlug
Survey: Android Developers Unhappy
Android Growth Continues, Others Lose Share
Apple Allows Apps Translated From Flash

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Amazon Reportedly Prepping Android App Store