The Childrens Online Privacy Protection Act (COPPA) is a law that protects the privacy of children under 13 online. It requires website owners to obtain parental consent before collecting personal information from children. COPPA is important for child privacy online because it helps prevent online companies from collecting and using childrens personal information without parental permission.
In July 2019, the Federal Trade Commission (FTC) updated COPPA rules to address changes in technology and how children use the internet. The updates include new provisions to cover internet-connected devices and new data collection practices. The updates also require websites and online services to provide clearer information about their data collection practices and obtain verifiable parental consent before collecting personal information from children.
The updated COPPA rules have significant implications for website owners, especially those that target children under 13. Website owners must now ensure that they have proper mechanisms in place to obtain parental consent before collecting any personal information from children. Failure to comply with the updated rules could result in hefty fines and legal action from the FTC.
Website owners can ensure compliance with COPPA rules by implementing mechanisms for obtaining verifiable parental consent before collecting personal information from children. They should also provide clear and easily accessible information about their data collection practices and be transparent about how they handle childrens personal information.
Penalties for non-compliance with COPPA rules can include fines of up to $42,530 per violation. Website owners may also face legal action from the FTC, which could result in additional penalties and reputational damage.
There are some exceptions to COPPA rules, such as when collecting personal information for educational purposes or when a website is directed towards a general audience rather than children. However, website owners should be cautious and seek legal advice to ensure they are in compliance with COPPA regulations.
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Updated COPPA Rules to protect childrens online privacy.