Google is facing a $5 billion lawsuit for allegedly tracking users online activities even when they are using incognito mode on the Chrome browser. The lawsuit claims that although Google states that browsing in incognito mode enables privacy, the company continues to collect users data and track their behavior.
Google allegedly uses various tracking technologies such as cookies, to track users online activities even when they are in incognito mode. This allows the company to collect data on users browsing habits and interests, which can then be used for targeted advertising.
The implications of Google tracking users in incognito mode are significant, as it raises concerns about privacy and data protection. Users who rely on incognito mode to browse the internet anonymously may not be aware that their online activities are still being tracked and their data collected by Google.
In addition to the $5 billion lawsuit for tracking users in incognito mode, Google is also facing other privacy lawsuits, including accusations of tracking location data without user consent and violating privacy laws.
Users can take steps to protect their privacy online by using privacy-focused browsers, such as Firefox or DuckDuckGo, and regularly clearing their browsing history and cookies. They can also opt out of targeted advertising and tracking by adjusting their privacy settings.
Regulators can enforce stricter privacy laws and regulations to hold companies like Google accountable for their tracking practices. They can also conduct investigations into potential violations of privacy laws and ensure that users data rights are protected.
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$5B lawsuit against Google for tracking users in Incognito Mode.